Hi. I’m Bryce Gonzales. Welcome to my Portfolio.

Shaping product decisions via user research, data analysis, and AI-accelerated workflows.

Product Design | User Research | Design Systems

Browse My Work

Building Component System for Growth Site

Complex System / Reusable Components

Optimizing Conversion on Paid Search Landing Page

Conversion Architecture / Experimentation Impact

Shaping User Guide for Growth Site Ecosystem

Ambiguous Problem / Insight Synthesis

Hear from my coworkers

  • Kellie G. Profile

    Kellie G. — (Housecall Pro)

    Group Manager / Principle Product Designer

    I’ll always remember interviewing Bryce to join my PLG design team at Housecall Pro. At the time, I was looking for a designer who could bring strong abstract thinking, creativity, and top-of-funnel UX expertise—and Bryce immediately stood out.

    What impressed me most was the level of thoughtfulness he brought to his case study. It was clear he had intentionally curated his presentation to align with the needs of the role, demonstrating not only strong design thinking but also a deep understanding of context and audience.

    While working together, when I asked about alternative approaches, he walked me through multiple creative directions he had explored, reinforcing his ability to think expansively and critically.

    Over the past two years working together, Bryce has consistently exceeded expectations. He is a true self-starter—proactive, highly receptive to feedback, and deeply committed to delivering the best possible experience for our Pros.

    One of his standout strengths is his ability to take feedback and elevate it; time and again, he would return with solutions that surpassed what I had initially envisioned.

    Beyond his talent, Bryce brings a positive, motivated energy to every interaction. He is a collaborative team player who strengthens both the quality of the work and the culture around him. It’s been an absolute pleasure working with Bryce, as he is a thoughtful, creative, and driven product designer.

  • Katie G. Profile

    Katie G. — (Housecall Pro)

    Senior Product Designer (Design Systems)

    Bryce's ability to take complex problems and translate them into intuitive, visually compelling designs is nothing short of impressive.

    He has a deep understanding of user experience, ensuring that every design decision is backed by research and usability best practices, even when the criteria, timeline and resourcing is unclear.

    Bryce has a tremendous skill to work with ambiguity. He works seamlessly with product managers, engineers, and stakeholders, incorporating feedback while maintaining a strong design vision.

    His attention to detail and creative problem-solving have led to significant improvements in the product’s usability and overall aesthetic.

    Beyond their technical skills, Bryce brings a positive, solution-oriented mindset to every project. He's always proactive in looking for opportunities for improvement and always push for excellence.

  • Mike. M

    Mike M. — (Creatable & American Addiction Centers)

    Director of Operations / Technical Project Manager

    I first met Bryce when working at American Addiction Centers, we both were in the digital marketing department.

    When my company (Creatable) needed a designer, I knew immediately Bryce would be a great fit!

    Bryce delivers quality work and exceeds expectations in terms of delivering quality in a timely fashion.

    What is really appreciated is the guidance and knowledge Bryce provides in terms of design, UX and branding. We use Bryce for all our design needs and regularly reach out to him for consultation and guidance on design decisions.

    Bryce is a valuable talent to add to any product or design team and we value his work tremendously!

Get in touch.

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!